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Why we like this plant
A refined yet easy-to-grow perennial, Echinacea purpurea 'White Swan' adds elegance and structure to any garden. Its long-lasting flowers attract pollinators, while its resilience to drought and poor soil makes it a low-maintenance choice for both formal and naturalistic plantings.
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About this plant
A sophisticated twist on the classic purple coneflower, Echinacea purpurea 'White Swan' brings refined beauty to cottage, prairie, and wildlife gardens. Its large, daisy-like flowers with pure white petals and a prominent central cone bloom from mid to late summer, offering long-lasting interest and attracting bees and butterflies. The sturdy, upright stems make it an excellent choice for cutting gardens, while its drought tolerance and hardiness ensure reliable performance in a variety of garden settings.
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Key features
- Elegant white flowers with a golden-orange cone
- Attracts bees, butterflies, and other pollinators
- Long-lasting blooms from mid to late summer
- Drought tolerant and easy to grow
- Ideal for cut flowers and dried arrangements
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Height and
spread -
Growth
habitUpright, clump-forming
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Moisture
Drought tolerant once established; prefers moderate moisture levels
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Position in
the GardenBorders, prairie planting, wildlife gardens, and cut flower beds
Planting guide
- Space plants about 30-45cm apart for best growth
- Ensure good drainage to prevent root rot
- Water regularly until established, then reduce frequency
Care tips
- Plant in well-drained soil with full sun
- Deadhead spent flowers to encourage continuous blooming
- Divide clumps every few years to maintain vigour
- Cut back in late autumn or leave seed heads for winter interest
Winter care
- Mulch around the base in colder regions to protect roots
- Leave seed heads for birds and winter interest
- Trim back dead stems in early spring