We’re Groh. And we’re here to make plants cool again.
Groh was created for a new generation of gardeners—urban renters, balcony growers, and anyone who sees plant care as part of their lifestyle. Think TikTok plant hauls, neon pots, and leafy self-care. We're digital-first, sustainability-focused, and here to help you turn small spaces into green sanctuaries.
Our mission
To make gardening feel fresh, fun, and totally you. That means low-maintenance starter kits, eye-catching containers, and indoor plants that thrive on your schedule. It also means outdoor stunners for patios, rooftops, and wild corners that need a little extra love. Whether you're into cottagecore, maximalist foliage, or minimalist green calm—we're here so you can Groh Your Way.
No gatekeeping. No fluff. Just plants, personality, and the tools to make your space come alive.
