• Echinacea purpurea &
  • Echinacea purpurea &
  • Echinacea purpurea &
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Echinacea purpurea 'White Swan'

White Swan Coneflower

£12.99
£12.99

2 litre pot

'Echinacea purpurea 'White Swan' offers striking white petals surrounding a golden-orange cone, providing a long-lasting display in borders and wildlife-friendly gardens.
  • Attractive to pollinators
  • Drought resistant
  • Long-lasting flowers
  • Excellent for cut and dried arrangements

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  • Aspect

    Full sun

  • Hardiness

    Hardy

  • Flowers

    July, August, September

  • Soil type

    Well-drained, Loamy, Chalky

Echinacea purpurea &
Echinacea purpurea &
Echinacea purpurea &

  • Why we like this plant

    A refined yet easy-to-grow perennial, Echinacea purpurea 'White Swan' adds elegance and structure to any garden. Its long-lasting flowers attract pollinators, while its resilience to drought and poor soil makes it a low-maintenance choice for both formal and naturalistic plantings.

  • About this plant

    A sophisticated twist on the classic purple coneflower, Echinacea purpurea 'White Swan' brings refined beauty to cottage, prairie, and wildlife gardens. Its large, daisy-like flowers with pure white petals and a prominent central cone bloom from mid to late summer, offering long-lasting interest and attracting bees and butterflies. The sturdy, upright stems make it an excellent choice for cutting gardens, while its drought tolerance and hardiness ensure reliable performance in a variety of garden settings.

  • Key features

    • Elegant white flowers with a golden-orange cone
    • Attracts bees, butterflies, and other pollinators
    • Long-lasting blooms from mid to late summer
    • Drought tolerant and easy to grow
    • Ideal for cut flowers and dried arrangements

  • Eventual height and
    spread

  • Growth
    habit

    Upright, clump-forming

  • Moisture

    Drought tolerant once established; prefers moderate moisture levels

  • Position in
    the Garden

    Borders, prairie planting, wildlife gardens, and cut flower beds

Planting guide

  • Space plants about 30-45cm apart for best growth
  • Ensure good drainage to prevent root rot
  • Water regularly until established, then reduce frequency

Care tips

  • Plant in well-drained soil with full sun
  • Deadhead spent flowers to encourage continuous blooming
  • Divide clumps every few years to maintain vigour
  • Cut back in late autumn or leave seed heads for winter interest

Winter care

  • Mulch around the base in colder regions to protect roots
  • Leave seed heads for birds and winter interest
  • Trim back dead stems in early spring