It’s usually one (or more) of these:

• Loose, natural form – Nothing stiff or rigid here. Cottagecore plants should move in the breeze, spill over pots, and soften hard edges.
• Romantic colour palette – Blush pinks, soft mauves, warm apricots, faded purples. Bonus points for unexpected pops like burnt orange or cherry red.
• Pollinator-friendly blooms – Bees and butterflies are part of the scene. The more wildlife your plants attract, the more alive your space will feel.
• A hint of nostalgia – Plants your gran might’ve grown, but styled in a way that feels cool again—like foxgloves in a metal planter or a mix of wild and structured.